A big challenge in a competitive space

FIIG Securities came to Webprofits seeking to increase the lead volume for their Corporate Bonds Investments offering. With the minimum investment increased from $50,000 to $250,000, FIIG also had the tough task of educating their target market of high net worth individuals on the benefits of their product over their large well-known competitors.

An integrated campaign with content at the heart

To achieve this goal we designed and developed a wide-array of different eBooks focusing around the various points of a conversion funnel, from explaining the basics of bonds through to diversifying investments. Then, to avoid the incredibly high cost-per-click costs in the industry, we launched well-planned paid campaigns across SEM & Social channels capturing leads through conversion focused landing pages and CRO tools, each of which then flowed through a custom set of email marketing sequences ranging from 1 day through to 12 months+.

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159% increase in leads in 4 months

In just the first four months of rolling out our Growth Marketing strategy for FIIG we saw a 159% increase in total leads, a 17% drop in average CPL, 51% increase in organic traffic to the site.

“Before partnering with Webprofits we used a lots of different agencies which was a bit of a pain point. Webprofits solved that by providing a service that covers everything - from digital to growth marketing and it's been really successful.

The biggest challenge we had before working with Webprofits was that digital, as a whole, wasn't working as hard as it should've. We're now, for the same amount of money, getting a lot more leads. I went with Webprofits because it was clear they spent a lot of time seeking to understand our business and our customers. As a result we have a really strong strategy that aligns to our business, but most importantly to our customers. For any company thinking about working with Webprofits, I really highly recommend them.”

Fraser Thomson, Senior Digital Marketing Manager, FIIG Securities

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At Webprofits, we specialise in helping consumer brands and ecommerce companies achieve their biggest goals through our innovative fluid marketing approach. By combining digital strategy with performance marketing execution, we can help you see correlations, implications, relationships, and associative connections that few others see. Take the next step and schedule a conversation with our team of experts to learn more about how we can help drive growth for your business.

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