revenue growth since 2016
in Google ads revenue + 22x in FB ads revenue + 11x in edm revenue
Up to 11x ROAS
(return on advertising spend) since 2016
In 2016, family-owned children’s specialty toy manufacturer HipKids came to us for a consolidated and integrated digital marketing solution that could drive scale.
We developed a dedicated growth team and took a channel agnostic approach, helping HipKids boost revenue rapidly through Paid Media management optimisation, content refinement, improved email automation and streamlined Google and Facebook activities.
In the first year, overall the revenue trajectory jumped by 444% (with an increase in spend of just 24%) and has continued to climb since (738% growth 2016 - 2021).
Standout channel performers since 2016 have been Google Ads (38x revenue increase), Facebook ads (22x revenue increase) and email marketing (11x revenue increase).
For the full story, read on...
Our business has never grown like it has since we've had Webprofits on board. They're producing the goods and doing a great job for us!”
David Bennardo, Co-Founder, HipKids
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In 2016, seeing that their online marketing activities and multiple agency partnerships were becoming increasingly fragmented and harder to manage, HidKids came to Webprofits in search of a consolidated, integrated solution that could help them to scale.
After a comprehensive audit of HipKids’ agency structure, data/results, campaigns, and website, we identified a number of key issues we’d seek to fix, including:
The first thing we wanted to do was establish what success looked like for HipKids. After consulting with the team, we determined that the goal was to deliver YoY revenue growth of 15% while maintaining a 6x ROAS - whereby every dollar spent on advertising needed to deliver a return on advertising spend of at least $6 in revenue.
To negate the fragmentation issue, we created an internal growth team for HipKids with an appointed senior ecommerce specialist and a team of digital marketing experts whose experience covered every channel required to achieve success.
With one team, we built robust digital funnels and utilised every resource we created across all channels which maximised the ROI generated from our efforts.
The Webprofits HipKids growth team, providing the experience required to drive scale on the most important channels.
Our channel agnostic approach, allowed us to keep an open mind and find new opportunities beyond what was currently being done by asking “What else could we do and how could we do things even better?”.
We significantly improved the mobile design of
every email increasing conversion rate by 241%.
Automated welcome emails.
Improved abandoned cart recovery sequence design and messaging.
By taking advantage of new ad creative available through Google Ads, such as the Premier Partner exclusive early access to Google’s Performance Max campaign type, we were able to leverage the latest AI to serve customised copy to Search audiences:
“In the past I've always been sceptical about dealing with digital marketing agencies but the proof is in the pudding. We currently have a team of marketing experts who actually communicate and are working towards the business goals we have and it's working really well. Our business has never grown like it has since we've had Webprofits on board.”
David Bennardo, Co-Founder, HipKids
In the first year of our working with HipKids:
Between 2017 and 2021:
Through a robust growth strategy, a consolidation of marketing activities, and a great product, we are proud to have been able to deliver a 738% growth in revenue for HipKids over a 5 year period, and scale their business to new heights. HipKids, once a small family-owned toy store, is now a multi-million dollar ecommerce powerhouse.
*Note, we acknowledge the other factors which also influenced the growth of HipKids since 2016:
At Webprofits, we specialise in helping consumer brands and ecommerce companies achieve their biggest goals through our innovative fluid marketing approach. By combining digital strategy with performance marketing execution, we can help you see correlations, implications, relationships, and associative connections that few others see. Take the next step and schedule a conversation with our team of experts to learn more about how we can help drive growth for your business.Get in touch