Kitome Marketing Case Study

Growing to new heights

Kitome came to us with new goals of ranking their brand in position 1 + 2 organically and growing their already successful lead generation system to new heights.

A #1 SEO strategy

To increase visibility across popular location based search queries we created a new Suburb page strategy that involved developing 56 additional pages, including URL restructuring and unique page copy for each location, which in-turn eventuated in all 56 pages obtaining page 1 rankings, gaining an additional 4,733 suburb page visitors.

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We ranked for position 1 & 2 and then some...

These tactics doubled our leads through paid channels, enabling the Kitome team to hire additional sales reps for each office. We saw a 29.61% increase in overall conversion rate across the website & landing pages. Achieved position 1 & 2 Organic rankings for the industry’s most competitive keywords: 'Kit Home' & 'Kit Homes'.

98%

increase in total
leads

30%

increase in website and landing page conversion rate

and #2 organic ranking positions for the industry's most competitive keywords

"We have been working with Webprofits since 2011, and in that time we have really seen the value of the long term investment across our digital marketing strategy. Webprofits are a full service digital agency and have worked closely with us to increase our traffic and qualified leads across the board.

They are an excellent team to deal with and they readily make themselves available to discuss progress and identify areas where improvements can be made.

They are constantly researching and developing new and up to the minute strategies to deal with the ever changing nature of digital marketing and ensure that our rankings and profile remain among the highest. If you are looking to compete in the online space, we would thoroughly recommend engaging Webprofits to manage your digital marketing."

PETER MCDONNELL - MARKETING COORDINATOR/ GRAPHIC DESIGNER, KITOME

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