Driving performance with
an always-on approach

LJ Hooker tasked us with running their annual spring campaign, a regular real estate industry marketing staple which looks to encourage buying and selling during Spring.

We quickly identified that transforming their digital strategy from a yearly spring push to an always-on approach (running campaigns all year round) would produce far better results, and helped them execute on the new strategy.

How we generated 300% more enquiries for LJ Hooker in 1 year

1.

DIGITAL STRATEGY - Digital has become the cornerstone for LJ Hooker’s success, and our ability to both develop digital growth strategies and then execute on them at the highest levels has helped LJ Hooker drive extraordinary growth.

We’re proactive about new business developments, detailing how the brand should pivot or when the brand should create new content. We impact the direction of all digital campaigns because they trust our strategies and run with them.

2.

DIGITAL ADVERTISING - Through our understanding of the real estate industry, paired with heavy testing and learning, we carved out a position from which we could predict what would work for the business, first-go.

In the first six months, our entire ad strategy was built around Google Ads campaigns which converted better for various consumer keywords. So we built campaigns and creative around this mindset, which tripled leads and appraisals just a year into our partnership.

3.

TEAM INTEGRATION - It was integral that we moved quickly to learn LJ Hooker’s processes, who their individual team members are, how those individuals work, and their motivations. As LJ Hooker leans heavily on us for our knowledge, our team has integrated as an extension of their team, allowing us to manage internal projects more quickly and effectively.

By learning how to speak LJ Hooker’s internal language, we’ve found ourselves better positioned to preempt issues and work around potential roadblocks. We can communicate with different levels of leadership, working proactively to navigate our internal relationships to enhance our partnership as a whole.

4.

CUSTOM REPORTING - From the beginning of our relationship, we began building customised reports for the LJ Hooker team. The weekly, monthly and yearly reports have been built specifically to speak to the needs of the leadership team, clarifying certain areas that the business have asked to see results on.

hese reports have been a successful branch of our relationship with the team, enabling us to offer new strategy insights, and really validate our partnership through evidential results. We've been able to provide what they need as their experts, because there's a flexibility to the relationship and they understand that.

5.

EDUCATION - Providing multiple education opportunities for LJ Hooker’s internal team has enhanced our partnership. We spoke at LJ Hooker’s annual conference, and this has since opened up ongoing education opportunities for future events.

Instead of hiring speakers, our integration with the team has opened up avenues where LJ Hooker has utilised our knowledge for learning purposes.

“Since we’ve started working with Webprofits, we've seen consistent growth across the board. From strategic advice and direction, through to tactical knowledge and execution, the team have helped us to understand and unlock the potential of digital across our network.”

James McGregor
Head of Marketing
LJ Hooker

Campaign impact

274%

Increase in Appraisals in one month

3X

More conversions in a year

Award

REB Awards 2020 Marketing + Digital Campaign of the Year

Best Marketing &
Digital Campaign

“The Webprofits team have partnered with the LJ Hooker group to level up our existing strategy, from standalone, seasonal campaigns, to growth-focused, performance based campaigns and more recently WIN the Best Marketing & Digital Campaign trophy in our industry, at the REB Awards 2020.

James McGregor
Head of Marketing
LJ Hooker

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