Kath

Role

Strategy Team

Connect with Kath on LinkedIn

“Be fearless in the pursuit of what sets your soul on fire.”

Kath leads Webprofits’ Creative team, with the goal to develop compelling assets and campaigns, informed by digital performance.

With over a decade of digital experience and a background in Creative writing and Social Media, Kath excels at building brand personas, strategy and large-scale go-to-market campaigns that cut through and resonate.

As both a writer and modern-day flâneur, Kath has worked with 100s of brands to help them create award-winning campaigns that evoke human connection.

Brands Kath has worked on:

Brand Strategy

Messaging and Copywriting

Analytics

Digital Strategy

Area of Expertise

Content Marketing

Creative Asset Development

Data Driven Marketing

Team Leader and Management

What Kath loves about digital.

“It's what I love and it's what I do best.”

In an industry that never sleeps, I find dreaming in between the lines my favourite pastime.

Curiosity, innovation and a keen passion for the limitless potential of Creative Marketing, is key to ideating and executing strategies that leverage relevant digital platforms in unique and progressive ways.

I'm a lateral thinker bringing concepts and ideas to life via blended digital campaigns.

Embracing the latest trends in design, video and digital marketing, I lead a team of eclectic individuals with a serious passion for developing and sharing compelling brand stories.

The aim? To develop campaign work that resonates with mass reach and evokes human connection on a scale that transcends the scope of the status quo.

It's what I love and it's what I do best.

"I had the privilege of working with Katherine and her team over a 12 month period, during which time, she excelled in her management of our account and executed strategy above and beyond her capacity. I have always found Katherine to be one of the most passionate and creative minds in the digital industry, with a dedication and genuine love for what she does. She always put the clients objectives first and no task was ever too much. A true professional."

Margaret Simonovska

PR & Communications Manager ANZPR & Communications Manager ANZ
SWAROVSKI

Awards & Industry Certifications