8 Ways To Reach Key Markets When Advertising Online

When it comes to promoting your business, there are countless ways to make sure people know you are there. Using as many of these as possible ensures you reach the biggest audience and enjoy the best results – all of which means bigger profits for you.


Set your budget, bid on keywords related to your business, and pay only when someone actually clicks on your advert. Be careful not to get drawn into a bidding war over specific keywords – it’s the quickest way to blow your advertising budget.


This is the term given to a range of techniques you can apply to your website in order to make it more appealing to search engines, and in turn rank higher in search results.

Perhaps the easiest way to make your site content SEO friendly is to make sure you include plenty of relevant keywords in your text. Other methods include linking to other similar sites and updating your site frequently to help attract the search engine spiders that will rank your site.


Some people are sceptical about whether banner advertising really works, but when used correctly they can produce another stream of visitors to your website. The key is to place your banners on sites whose visitors will be predisposed to what you have to offer. This will produce a higher click through rate.


Sometimes you can achieve more by partnering with someone else than struggling on your own. Joint ventures can lead you to established sources of traffic and customers, and for less money than you would spend going it alone.


Sign up an army of affiliates to help you promote your product and watch your sales soar. Pay a generous commission for every new customer they refer to you, and your sales will increase with no extra advertising costs at your end.


Encourage people to sign up for a free newsletter – an email list you build yourself can be worth thousands. Work on building a relationship with your list; establishing a high level of trust will result in more sales.


Publicity is good – free publicity is better. Whenever you create a new product write up a press release to send out via online PR sites. There are many free ones out there.

You can also publicise your business by writing free articles for the article distribution sites. Find an angle that relates to your business, and then include your website address in the resource box at the bottom.


Creative, useful and resourceful blogs can generate a large audience, but they need time to establish themselves. Concentrate on providing quality keyword rich content and include links to your site and affiliate sites. Use an email signature to promote it and your readership will gradually build.

Experiment with different promotional methods to see which ones work best for you. They can all make a real difference.

Alex Cleanthous

Alex Cleanthous

Chief Innovation Officer at Web Profits

Alex Cleanthous is Chief Innovation Officer at Web Profits. With more than 10 years experience in online marketing, Alex is always on the lookout for smarter, faster and more scalable ways to achieve maximum growth with minimum spend.

One comment

  1. Ben says:

    Great article, banner advertising really does have a bad name in the industry – this is something we are working hard to turn around.


    October 22nd, 2009 at 11:19 am