A Day in the Life of a Successful Website Owner

So what’s it really like to own a website which both generates profits for your business and helps (forces) it to grow?

Here’s a breakdown of a typical day of a successful website owner…

1. You Check Your Emails

You wake up in the morning and switch on your laptop (or PC), open your email account and check how your website has produced overnight.

If you sell direct online, how many sales were made?

If the aim is to generate sales leads, how many new leads have you received?

2. You Check Your Stats

You login to your Google Analytics account.

  • How much traffic did you receive yesterday?
  • Is it increasing or decreasing?
  • Where did the traffic come from?
  • Are there any areas of opportunity that small effort can result in big payoff?
  • You implement.

3. You Check Your PPC Performance

You login to Google Adwords and Yahoo Search Marketing.

  • How many conversions did you receive?
  • What is the CPA?
  • Are you still profitable at this rate?
  • How are your text-ad split tests going?
  • You optimize.

4. You Check Your Rankings

You either run your ranking software or you manually type in your top keyword phrases.

  • Are you still in the top 5 positions for your major keyword phrases?
  • How are your competitors doing?
  • Who has just broken into the top 5?
  • What are they doing?
  • You check their linking strategy.
  • You review your strategy.

5. You Check Your SEO Strategy

You’re in the top position in Google, but you know that it is fiercely competitive.

  • How many articles have you syndicated this week?
  • Are you releasing a new press release this week?
  • Are you social bookmarking your valuable content?
  • Are you contacting other site owners to exchange links?
  • What are you doing to maintain your rankings?

6. You Check Your Website’s Performance

You login to Google Website Optimizer.

  • How is your website performing?
  • What is your conversion rate?
  • How is the latest split-testing going?
  • Is it time to test a new version of your PPC landing page?
  • Is it time to test a new version of your ‘money’ page on your main website?
  • You setup new split tests.

7. You Check Your Content Strategy

You know that continually providing valuable content will give you the competitive advantage you need.

  • What new content are you adding to your website?
  • What new tools are you adding to your website?
  • What can you do to build value to your prospects so that they trust you more?

8. You Check Your Emails Throughout the Day

You’ve setup your email account to automatically check for emails every 5 minutes. Expectations have now been set.

  • You expect a new sale or a new sales lead every 30 minutes.
  • If you haven’t received a new sale or a new lead in a couple of hours, you check that everything is okay.
  • Is your website still up?
  • Are your forms working?
  • You audit.

9. You Review Your Email Strategy

You login to your email management system.

  • How many new people have joined your email list today?
  • What emails will they be receiving?
  • How many people are now on your email list?
  • What value-add can you send to them?
  • How can you build the relationship with them?
  • You write a new email.

10. You Look For New Sources of Traffic

Your sales process is refined. A new sale or lead comes through and it automatically goes into the sales funnel.

  • How can you drive more prospects into the sales funnel?
  • You research additional keyword phrases you can add to your PPC campaigns.
  • You research additional keyword phrases you could be optimising for.
  • You design new banner ads and place them on new sites.
  • You track everything for ROI.

11. You Manage Your Business’ Growth

You continually try to balance the cost of growing your company vs the profit you are currently making. As your sales increase you need more staff and better systems to handle the growth.

  • What are you doing to support this growth?
  • What new systems are you putting in place?
  • Are they scalable?
  • What happens if your business doubles overnight (again)?
  • Who do you need to hire?
  • What do you need to outsource?

12. You Read Online Marketing News

You have a folder setup in your Firefox bookmarks toolbar with all of the online industry publications you follow. You right click and ‘open in all tabs’. You read all of the blog entries and find out what new developments are happening with SEO and PPC, especially Google.

  • What new developments could affect your SEO rankings?
  • What new developments could affect your PPC results?
  • You review your strategy.

13. You Review Your Marketing And Education Strategy

Online marketing moves at an incredible pace. Staying ahead of your competitors requires strategic thinking and continual education. Your SEO rankings are supporting 5 to 10 full time staff.

  • What if you lose those rankings?
  • What backup strategies have you got in place?
  • What are you doing to stay ahead of the curve?
  • What do you need to learn to be successful tomorrow?
  • Where is the online market going?
  • How can you learn what you need to learn in the most efficient and effective manner possible?

So there you have it. The life in the day of a successful website owner.

It’s not easy, but it is fun.

Of course, if you use an online marketing agency to manage your strategy, you only have to check your emails and bank balance each day, the agency does the rest.

A successful website is one of the most exciting and profitable assets your business can own, because it generates profits and helps your business grow 24 hours a day, 7 days a week, 365 days per year.

What are you doing to make your website successful?

Alex Cleanthous

Alex Cleanthous

Chief Innovation Officer at Web Profits

Alex Cleanthous is Chief Innovation Officer at Web Profits. With more than 10 years experience in online marketing, Alex is always on the lookout for smarter, faster and more scalable ways to achieve maximum growth with minimum spend.


  1. lyn says:

    I love your information Alex, it’s always motivating and inspiring- thanks. Better run and check my stats!! LOL

    May 28th, 2008 at 11:10 pm

  2. Emma says:

    You articles are very enjoyable to read compared to others of the same topic. Much more can be taken in when they’re not boring.

    June 1st, 2008 at 11:22 pm

  3. Secret Affiliate Code says:

    Great article! But, haven´t you forgotten one important detail a successful website owner does as well? How about checking and counting the income?

    June 5th, 2008 at 2:11 pm

  4. Sam H says:

    First time i’ve read one of your articles….very impressed and you got it spot on

    The only trouble is, this all applies to unsucessful websites too….you just spend a little less time counting your income!

    July 1st, 2008 at 5:32 pm

  5. Scott says:

    Interesting post. Its always very difficult to strategise everything for a website owner but as these agencies complete half the work the website owner is just left with the job of counting money and checking e-mails.

    July 23rd, 2008 at 2:22 am

  6. Mark says:

    Nice post Alex, this will improve the efficiency of every person who really wants to be a successful website owner and also encourage that person to to work harder on his website.

    July 23rd, 2008 at 2:33 am

  7. Rob says:

    Actually, checking my stats everyday drove me mad a few years back but keeping on top of relevant news and tactics really hits the spot.

    November 21st, 2008 at 7:47 pm

  8. Anup says:

    Excellent Information. Personally, I spend 80% of my time on items 11-13 because these are the activities which add maximum value. Of course, the the others are important but time management calls for prudence (e.g, not spending too much time answering emails)

    February 12th, 2009 at 7:56 pm

  9. SEOSUBWAY says:

    Beautifull article, its really enjoyable reading your articles
    Thanks for keeping us update

    June 25th, 2009 at 2:02 am

  10. Tom says:

    Great article, you have given a clear summary of how much hard work it is to actually get good web rankings and it is a constant battle to maintain your rankings. Most people just don’t realise this.

    July 29th, 2009 at 4:12 pm

  11. Dee Vincient says:

    Wonderful tips, truly I would believe this would be the life of a successful web owner, just in a much larger scale. But all your points cover strategy, and it’s truly the key here.

    February 17th, 2010 at 10:08 am

  12. GSEO says:

    Very true, half the day is gone already with check ups and general maintaining. Nice article

    February 24th, 2010 at 1:26 am