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Web Profits BlogDigital MarketingHow to capture the attention of your audience

How to capture the attention of your audience

Digital Marketing, Web Profits TV -

It’s getting increasingly difficult to break through and capture the attention of your audience in the new digital age.

It’s a challenge every company is facing and it’s the topic of our latest video.

Transcription

So it’s getting increasingly challenging to break through in this new digital age.

There’s increased competition, the centralisation of attention across just a few social platforms and search networks, ad blockers, and plus consumers,
they really don’t like advertising.

So how do you break through?

Relationships are going to be the key to marketing in the future.

A lot of companies at the moment are spending a lot of their time and resources on the bottom of the funnel.

That is actually advertising to people at the time that they are about to spend money with you.

What I’m suggesting is to shift that or to supplement that and start to focus on the top of the funnel as well, engaging with people before they’re ready to buy with you.

So here’s the approach I would take.

Produce content that both entertains and informs.

Share that content across the top platforms online.

You then want to try to convert people offline to email subscribers.

Start to engage with them through email marketing.

And start to use the marketing automation to identify the people who are most likely to convert.

Key here is to think across the long term. To have a long term perspective on what you expect back.

I’d suggest that it’s at least a couple of years before you expect something back. It’s probably going to be quicker than that but that provides you the right type of mindset to add value and not expect anything back because that is going to make your content really stand out.

The big takeaway is that relationships are going to be the currency of the future so if you really want to stand out focus on building a relationship with your audience.

About the show

Web Profits is a full service online marketing agency with over 80 data-driven specialists. Built on a culture of innovative, strategic and intuitive thinking, Web Profits focuses on achieving successful, performance-based results online.

Web Profits TV is our way of helping business owners, C-level executives and marketing professionals grow a business using online marketing, with a particular focus on social media, online advertising, content marketing and conversion rate optimisation. You can use this information to implement the strategies yourself or to help you know what to expect from anyone you hire to do it for you.

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Alex Cleanthous

Alex Cleanthous

Chief Innovation Officer at Web Profits

Alex Cleanthous is Chief Innovation Officer at Web Profits. With more than 10 years experience in digital marketing, Alex is always on the lookout for smarter, faster and more scalable ways to achieve maximum growth with minimum spend.

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