How Tracking Works…

I often talk about the importance of tracking all internet marketing activities, not many people actually understand how tracking works.

It’s really quite simple.

Firstly, you open up an account with a tracking company, who provide you with tracking code.

Second, you add the tracking code to each page.

Then, the tracking company starts compiling information about your visitors, including:

– How many visitors you receive per hour, day, week, month and year
– Where they live
– How they came to your website
– What they did on your website
– How many people bought your product or service
– How many people subscribed to your newsletter
– How long they stayed on your website
– How many times they returned
– Which page they exited your website from
– What type of internet connection they have
– The screen resolution of their computers
– And much, much more…

With this information you can now begin to understand how to improve your website and increase conversions.

Alex Cleanthous

Alex Cleanthous

Chief Innovation Officer at Web Profits

Alex Cleanthous is Chief Innovation Officer at Web Profits. With more than 10 years experience in online marketing, Alex is always on the lookout for smarter, faster and more scalable ways to achieve maximum growth with minimum spend.