How long should content be?

It’s a question we get asked a lot, and a discussion we often have at Web Profits.

How many words should an article have? Is 1,000 words better than 10,000?

How long should a video be? Is 3 minutes better than 15 minutes?

Transcript

Hey, this is Alex Cleanthous from Web Profits, and today I’m going to be answering the question ‘how long should content be?’

Just quickly, for those people who don’t know me, I have a stutter that comes out when I get excited and this stuff is exciting. So, let’s get into it.

How long should content be? That’s a discussion that we often have here at Web Profits ourselves and with our clients.

You know, there’s this constant discussion. You know, should should this article be 500 words? Or should it be 5,000 words? 10,000 words and so on.

My opinion on the matter is that is that it actually doesn’t matter how long it is. Some content that is super engaging is 300 words, there’s other content that is super engaging that’s 10,000 words.

Conversely, some of the worst content is really short and some of the worst content is really long.

It’s not about how long it is it’s about the message and it’s about how engaging it is and how much value that you are providing in that message.

It’s also dependent on the media, on the channel, and so on. But, at the core you want to produce content that is so good that people can’t help but share it.

It can be short, it can be long, it doesn’t really matter. The goal is to keep it concise. The goal is to make a piece of content that people like so much that they share it. Or that they contact you as a result of consuming it.

That’s hard as well, you know. It’s really easy to produce a lot of content. It’s hard to make it concise.

And that’s my number one rule.

Keep your content concise, but produce a message that adds real value to the people consuming it.

I hope you enjoyed this episode of Web Profits TV and I look forward to speaking with you soon.

About the show

Web Profits is a full service online marketing agency with over 80 data-driven specialists. Built on a culture of innovative, strategic and intuitive thinking, Web Profits focuses on achieving successful, performance-based results online.

Web Profits TV is our way of helping business owners, C-level executives and marketing professionals grow a business using online marketing, with a particular focus on social media, online advertising, content marketing and conversion rate optimisation. You can use this information to implement the strategies yourself or to help you know what to expect from anyone you hire to do it for you.

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Alex Cleanthous

Alex Cleanthous

Chief Innovation Officer at Web Profits

Alex Cleanthous is Chief Innovation Officer at Web Profits. With more than 10 years experience in online marketing, Alex is always on the lookout for smarter, faster and more scalable ways to achieve maximum growth with minimum spend.

One comment

  1. Michael Irving says:

    Great article. I think such an underestimated component of SEO is about good engaging content, not just LINKS, LINKS, LINKS.

    November 22nd, 2016 at 5:08 pm

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