Lost in the Black Hole

The Internet black hole. It’s a place that, as a website owner or developer, you don’t want your website be in. With 489,876,431 entries existing per key phrase and only 1,000 entries being listed per search, it is easy for your website to get lost in the void.

But, there is a way to avoid getting trapped in the black hole. There is a way for your website to be listed in the 1,000 entries. Without this technique, there is no way for search engine users to find your website unless you give them your URL directly. And, that’s not very efficient.

The answer to evading the black hole is keyword themes.

Keyword themes, which use specific search engine optimization formulas in early on web development, tie one original keyword phrase as a theme for all images, tags, titles and links, headings, and sub webs. Using keyword themes can effectively ensure a high placement in the search engines. Your website will most definitely be listed in the first 1,000 entries, and in just a matter of 30 – 45 days, your website will be listed in the top 25. Additionally, using keyword themes is a good way to cut advertising and marketing expenses.

Keeping in mind the goals for web development is a surefire way to maximizing the efficiency of keyword themes. The goals for web development are pretty evident: inform, entertain, and covert visitors; attract spiders from as many engines as possible; and rank high in search results for a particular keyword.

There are some basic keyword theme principles to follow when developing a website. The first thing you must do is create a sentence of less than 12 words that conveys the website’s most important messages. This is used for the title. Although 12 words might seem long for a title, this length allows for many possibilities and combinations of the keywords without making an overuse violation, known as spamming, in the search engines.

The keyword phrase is first seen in the title. Then, a description follows. Using the same keyword phrase in the same order as the title, write the description. This can be as long as you want. Next, you will need to create tags. Keywords in tags need to be in the same order as the title and description. Tags, too, can be as long as you want. These techniques ensure that there is a unified and cohesive appearance for both spider and visitor.

Now that you have your title loaded with keywords, you can use these keywords or phrases throughout your website. This is your keyword theme. The rule to using these keywords and phrases when using the keyword theme technique is to always use the keywords or groups of keywords in the same order as you did in the title.

Using keyword themes in Meta tags works the same way as it does on the webpage. Keywords and phrases are always placed in the same order as the title and the theme is always listed first.

Links and headings should be created in the same manner. By using the keyword theme in the title, description, tags, Meta tags, links, and headings, you have created a logically optimized website. And, since the keyword theme is in place, the keywords only need to be used a few times in the text. This allows for very rich content.

Limit your use of keyword phrases to five instances for all images, titles, including link titles, alt tags, and headings (limit of 2 for each phrase). There is no limit on use of keywords for links.

The keyword theme technique is an excellent way of ranking high in the search engines. By following all of the guidelines, you can be ensured that your website will not fall into the Internet black hole.

Alex Cleanthous

Alex Cleanthous

Chief Innovation Officer at Web Profits

Alex Cleanthous is Chief Innovation Officer at Web Profits. With more than 10 years experience in online marketing, Alex is always on the lookout for smarter, faster and more scalable ways to achieve maximum growth with minimum spend.