There are many aspects of search engine optimisation (SEO) that are uncertain… constant questions SEO experts have about what factors Google takes into account for rankings in its search engine.
But the one factor that all (competent) SEO experts agree upon is that the links pointing to your website,and what those links say, are the MOST IMPORTANT factor is getting a #1 ranking in Google.
What is the proof?
We have a few examples…
You’ve probably stumbled across a few websites where you could download a report, ebook or document of the like in Adobe Acrobat (PDF) format. You would have also seen on most of those sites a link to the Adobe Acrobat website with instructions that if you don’t already have Adobe Acrobat, click here to download it now.
Well if you type ‘click here’ as a search in Google you’ll see the Adobe Acrobat download page in the #1 position. The reason behind the ranking is that there are so many websites linking to this page with ‘click here’ in the anchor text that the website ranks at the top of Google for that keyphrase.
Until Google Bombing was counteracted by Google, you could type ‘miserable failure’ into Google and the top listed website was George W. Bush’s biography. This still works in Yahoo.
How can these sites have top rankings in Google and Yahoo if their sites don’t have anything to do with ‘click here’ or ‘miserable failure’, and don’t contain those words anywhere on the page?
The reason is because there are so many websites linking to those sites with the keywords in the links, resulting in a #1 ranking in the search engines.
This certainly shows that anybody can get ranked for any keyword term as long as there are enough other websites linking to them with the keywords in the anchor text.