Reflection and planning

 |  Alex Cleanthous - Get more articles like this sent to your email here

It’s that time of the year again….

It’s holiday time 🙂

I’m looking forward to a few days (maybe a week) to relax and unwind.

But after that, I find it’s a great time to do some planning – one of the most powerful and yet most underutilised approaches to grow a company fast.


Hey, this is Alex Cleanthous, Chief Innovation Officer at Webprofits, and it’s that time of the year.

It’s holiday time.

I don’t know about you, but I look forward to holidays.

Not only because it’s a time to unwind and relax, but it’s also a fantastic time to reflect on the year that was and to plan the year ahead.

Not enough people, I think, spend time on planning, and planning is one of the most powerful and the most underutilised approaches to growing a company fast.

So I like to first unwind for a couple of days or a week, and then I like to spend a day or two actually planning the year ahead.

And here’s how I approach it.

So, the first part of it is I like to reflect on the year that was. You know, so, what went well? Which includes the biggest successes and the areas which I got the most amount of growth.

What didn’t go well? You know, so, there was a lot of things which, which we attempted and failed, but we learned as a result of that.

In reality, especially in business, most of the things that you do you’re probably not going to succeed in.

And the third part is if you had to start again, are you going to be doing the same things as what you’re doing now, and if you’re not, you probably should change.

And that’s what I look at in terms of reflection.

The next part is planning out the year ahead.

This is now looking into the future and seeing how do I want the company to look like in 12 months.

And I look at everything from the marketing, to recruitment, to the team, to culture, to expansion, of the company and to set a goal for what I want to achieve in all those areas.

Then I want to create a plan on how I can get there as smart as possible and as fast as possible

Sometimes, if you just take time to think about the steps, you can reduce them by half, you can potentially find somebody who could help you, and you can get there, a lot of times, a lot quicker with a lot less money and a lot less effort if you just spend the time on planning it out.

So here’s what I’m going to be doing over the holidays.

First, I’m gonna relax, and then after I’ve relaxed for maybe a week, I’m going to spend a couple of days on planning out the year ahead.

I’m gonna start by reflecting on the year that was, and then gonna create some goals to
achieve in the year ahead, and then gonna make a plan on how to achieve those goals in the fastest and smartest way possible.

And then I’m gonna think about who I can have around me to help me get there faster.

2016 was a wild year. So much happened across the globe, across online, across our company, and hopefully across yours.

So to get the most out of 2017 and make it the best year ever, just spend a day or two thinking about the year that was, and planning out the year ahead.

Happy holidays.

About the show

Webprofits is a full service online marketing agency with over 80 data-driven specialists. Built on a culture of innovative, strategic and intuitive thinking, Webprofits focuses on achieving successful, performance-based results online.

Webprofits TV is our way of helping business owners, C-level executives and marketing professionals grow a business using online marketing, with a particular focus on social media, online advertising, content marketing and conversion rate optimisation. You can use this information to implement the strategies yourself or to help you know what to expect from anyone you hire to do it for you.

Subscribe to our channel:

Connect with us


Alex Cleanthous

Alex Cleanthous

Director of Strategy + Innovation at Webprofits
Alex Cleanthous is an entrepreneur, writer, technologist, and marketing leader. He is Co-Founder of Webprofits, Australia’s largest private digital consultancy. With more than 20 years experience in the digital space, Alex stays at the forefront of digital innovation, strategy, and execution identifying new markets, platforms, and tools to keep pace with the exponential expansion of technology.

Leave a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Meet Webprofits

85+ full-time marketers. Offices in Australia, USA and Singapore. Helping challenger brands drive growth since 2006.

One Team. One Brief. One Objective

Webprofits is a digital growth consultancy with fully-integrated, end-to-end, agile digital marketing teams that challenger brands can use to drive rapid growth in a complex and fragmented digital landscape.

Find out more