10 SEO Strategies for Google Caffeine

In my last article I spoke about how Google Caffeine will affect SEO. In this article I share 10 SEO strategies that align with Google Caffeine to increase your SEO rankings.

1. Make Your Site Larger

Google Caffeine places a greater importance on the authority of your domain. The easiest way to increase the authority of your domain is to make your site larger. The larger your site, the more PageRank you will control and the more authority your domain will have.

2. Post Articles To A Blog On Your Site

Adding articles to a blog on your site is not only a great way of increasing the size of your site, it’s also one of the best ways to keep your site fresh in the eyes of Google. Caffeine is all about finding the freshest and most relevant content on the web and presenting it to its users, and posting articles to your blog aligns perfectly with this.

3. Write Articles More Frequently

The more articles you can write on your blog, the larger your site will become and the more often that Google will visit, index and present your information to its users. And because Google now makes it easier for people to search for content indexed in the past day, week, month and year, you’ll have a higher chance of appearing before your prospects however they choose to search.

4. Share Your Articles on Twitter

Google integrates Twitter results into any search query. All you need to do is click on ‘Latest’ under the ‘Any Time’ menu in the left hand side navigation and you’ll see a stream of Twitter posts on the topic you’ve searched for. Sharing your articles on Twitter will have them display in Google’s real-time search, albeit only for a short time.

5. Share Your Content On Social Media Sites

Google uses social media sites such as Twitter, Facebook and Digg to find new content as it is created. Sharing your content on these sites will help Google find, index and present your content to its users as quickly as possible. Of course, these sites can drive qualified traffic to your site as well, but that’s a different topic.

6. Use Exact Match Keyword Strings In Your Article Titles

A big part of Google Caffeine is relevance, and one of the best ways to work with this is to create article titles that are as close to the exact keyword string you want to rank for. This won’t really apply with short 2 to 3 word titles (as these will usually be quite competitive) but it does work really well with longer titles.

7. Test Your Title Tags & Meta Tags Click-Through-Rate

Google Caffeine now updates title tags and meta description tags much faster. Before Caffeine was launched it would take up to 3 weeks in some instances for changes to title tags and meta tags to be visible in Google. Now we see the updates integrated in as little as a day. This makes it much easier to test different title tags and meta tags for optimum rankings and click-through-rates.

8. Become A Guest Blogger

Getting links from high quality sites is not only important for rankings, but also for building up your domain’s authority. Writing articles for other blogs is one of the best ways of doing this. Not only will they build links to your site, but they will appear within Google’s index in real time as well (just make sure to share them on your social media profiles as well).

9. Improve Your Website’s Performance

Website speed is a factor that Google is looking at so make sure you have a reputable hosting company with good up-time performance. It’s also a good idea to look at improving your website’s coding and image sizes to decrease its load time. Google Page Speed is a great tool for assessing your website’s performance.

10. Do More, More Often

Because Google is constantly finding, indexing and presenting new content to its users, the more you do the better the results you will see. This includes more pages, more articles, more Tweets, more social bookmarks, more guest posts, more everything!

Please share your thoughts in the comments area below.

Alex Cleanthous

Alex Cleanthous

Chief Innovation Officer at Web Profits

Alex Cleanthous is Chief Innovation Officer at Web Profits. With more than 10 years experience in online marketing, Alex is always on the lookout for smarter, faster and more scalable ways to achieve maximum growth with minimum spend.


  1. Jonathan Crabtree says:

    Other tips include:

    – posting to YouTube with targetted key words in the description and matching tags
    – posting via blogspot (even if hosted on your domain)
    – pinging
    – updating xml sitemaps via Google webmaster tools
    – cross linking within html rich Gmail
    – promoting yourself via Google Maps etc.
    – cross link from sites on different name servers

    If all else fails, grab some NoDoz for an instant caffeine hit!

    July 15th, 2010 at 4:48 pm

  2. Prakash says:

    Thanks for the great and useful post/article.

    July 29th, 2010 at 3:42 pm

  3. Website Value says:

    I think the main key here is fresh content I totally agree!

    August 24th, 2010 at 1:23 pm

  4. Chemical Pumps says:

    these seo strategies are great…

    September 17th, 2010 at 9:34 am

  5. Roman Gestaetd says:

    Google is always doing something to keep you busy.
    But Caffeine will rock for some time to come, and your compilation of tips is helpful

    September 22nd, 2010 at 12:55 am

  6. paul mayes says:

    Good old Google, always moving the goalposts, but seems like I’m going to have to your advice and make my site bigger!!!

    Thanks for these words of wisdom!!!

    December 9th, 2010 at 4:58 pm

  7. Jason Acidre says:

    I definitely agree with point number 6. It’s best to keep your content strictly about the targeted keyword (knowing that you’ll include your primary keyword on the title of the post) to keep the content extremely relevant with the search term you’re aiming at. It’s also good to update your old posts, and build new links pointing to deep pages, to have them reindexed, this can help your older pages that are already generating traffic to improve its scores when it comes to the new algo’s relevancy scoring.

    December 17th, 2010 at 1:20 pm

  8. James Thompson says:

    As I am going to step in this way above strategies will be very much helpful for me. Really Google is doing great work.

    December 31st, 2010 at 7:59 pm