The possibilities that sites such as Squidoo, Facebook and MySpace offer are huge for savvy online marketers. They allow you to introduce your business to a whole new group of people, provided you use them correctly.
It all starts with your profile. This should tell the world about you and your business, and provide an essential link to your website. The beauty of social networking sites is that they allow you to introduce yourself to the world, rather than just your business, so make the most of your profile and add valuable content which gives real value to any passing visitors. If you can attract people with interests similar to those of you and your business, the traffic to your website is likely to increase as a result.
Allocate some time in your schedule to visit the profiles and pages that belong to other members of these sites. Leave comments wherever you can, but remember to be polite and respectful – people can always trace you back to your networking page and be equally negative about you. That won’t help your business at all.
The main aim of this networking exercise is to get people to return the favor and visit your profile or website. As you start to receive more comments and backlinks in this way, your profile will start to appear in search engine results – which will lead to even more traffic.
Many social networking sites have a plethora of groups you can join to raise your profile even higher. Joining a group which has a specific interest means you will be effectively plugging your business into a market which you know will be interested in what you have to offer. Make the most of it, and join as many relevant groups as you can.
You should also try to give people a reason to come back and visit your page again and again, and the best way to do this is to give stuff away on a regular basis. E-books, downloads, reports… anything that is pertinent to your business would be ideal. Make a point of saying there will be something new every week, as this encourages repeat visits. Just make sure you can stick to your promise.
Don’t forget that networking can be done offline too. Speak to everyone you know and urge them to start their own profile pages. They can then link to yours and generate even more traffic and interest for you. If they will write a review of one of your products, so much the better. Ask them to get their friends and relatives to join the networking revolution as well; even if only a handful actually link back to you and your products, your traffic and sales will benefit.