7 Reasons Why You Shouldn’t Wait To Invest In SEO

The growth of the Internet (and Google) has provided one of the most powerful and cost-effective methods of marketing and growing a business this decade. The businesses that take advantage of the Internet are seeing massive growth year after year. And while there are many online marketing strategies that businesses can use to drive sales and business growth, one stands out from the crowd… SEO.

SEO is one of the most powerful methods any business can use to drive sales and growth on a limited budget. Whether you are investing in SEO or not, you can be fairly certain that your competition already is. Here are 7 reasons why you shouldn’t wait to invest in SEO…

1. Pay Per Click (PPC) Advertising is becoming more expensive every day – while PPC advertising is one of the best methods of marketing a business online it is becoming more expensive every day with the average click costs rising significantly year after year. Making PPC advertising profitable is becoming a difficult endeavor that requires years of PPC advertising expertise, a high converting website and a very strong offer. With SEO, because you are not paying for each visitor, it is much easier to earn a profit.

2. SEO provides the best return on investment over the long term – When you compare $1000 per month spent on PPC advertising (which is the second most effective online marketing method) vs. $1000 per month spent on SEO, the SEO campaign will significantly outperform the PPC campaign over 12 months, in most cases.

3. Competition is growing in every market – as SEO becomes more widely accepted as a reputable marketing channel the number of competitors in your industry looking to invest in SEO will continue to grow. The more that your competitors invest in SEO, the more difficult AND expensive it will get. Taking action now will give you a distinct advantage.

4. It is much easier to maintain an SEO ranking than it is to achieve one – while the competition is increasing daily, it is much harder for a new site to break the top 10 rankings than it is for a site to maintain their ranking when they get there. Businesses investing in SEO now will make it easier to maintain rankings and drive sales in the future.

5. Competition isn’t too strong… yet – the good news is that the competition in most markets isn’t too strong yet. While nearly all markets require an investment in SEO to achieve top rankings, the investment is still affordable for most businesses. This won’t be the case for much longer, especially as more of your competition starts to invest in SEO.

6. SEO takes time – because SEO is a longer term investment, smart business owners are investing in SEO today so they can reap the benefit in 6 to 12 months from now. They know that if they wait another 6 months or a year, it might take 12 to 18 months to achieve a top ranking, if they can achieve it at all.

7. It’s getting harder every day – with all of the obvious benefits that SEO provides, the cost and time it takes to achieve a top ranking is increasing every day. Google is continually releasing new products and updating its search algorithm. Businesses with top SEO rankings are continuing to reinvest in SEO so they maintain their position. Achieving SEO rankings will soon be out of the reach of most small businesses.

There still exists a window of opportunity for most businesses to profit from SEO, but we have seen the difficulty and associated cost of achieving a top ranking for a profitable keyword phrase more than double in the last few years. While the returns from SEO continue to support the increased SEO investment required to achieve a top ranking, this trend doesn’t look like ending anytime soon.

What has your experience been with SEO? Has it been easier or more difficult to achieve or maintain a top SEO ranking? Please share your experience below.

Alex Cleanthous

Alex Cleanthous

Chief Innovation Officer at Web Profits

Alex Cleanthous is Chief Innovation Officer at Web Profits. With more than 10 years experience in online marketing, Alex is always on the lookout for smarter, faster and more scalable ways to achieve maximum growth with minimum spend.


  1. Poppie says:

    As a beginner, I have seen the trends change dramatically in just over a year since !’ve been online.

    Every one is complaining about the big G & how expensive advertising is becoming now.
    I agree with you, that optimising your site is one of the ways to get past the big G’s tactics.


    May 11th, 2010 at 12:53 pm

  2. Clarence says:

    Competition with CPC is increasing, but not as much as page rank competition. With CPC you get targeted traffic, the ability to decide which pages your customer see and at which time they see them, and you control your presence. With organic your at the mercy of Google, and playing the search engine dice game ‘hope you don’t roll snake eye”.

    May 11th, 2010 at 2:24 pm

  3. Val Ockert says:

    I have found SEO to be mostly hype. It isn’t a mystery and is something you can largely do yourself. For me the expense has not reaped commensurate rewards.

    May 11th, 2010 at 9:23 pm

  4. Alex Cleanthous says:

    Hi Val,

    Thanks for your comment.

    SEO success requires a combination of ranking for the right keyword phrases, having a website that converts the people that visit it, and an offer that drives revenue and profits.

    We have found SEO to be profitable in nearly every market we have worked in. If SEO is not working for you I would suggest reviewing and improving each of the SEO success factors above.


    May 12th, 2010 at 11:03 am

  5. baby shoe maker says:

    I have done some SEO work for a packaging company in Melbourne, these people are very old school and could not understand the value of rank on the Internet. They still print brochures, the reps still cold call and they renew a dead Yellowpages ad every year without measuring the effectiveness.

    Their site was never visible on the first 20 pages of Google and within 4 weeks I got them to rank no.1 for a two word phrase. The local monthly search volume for this two word phrase is only around 6000, however it has made them realise that the internet leads it was generating in one month is more than what they got from their expensive inefficient Yellowpages campaign in years.

    I think what made it so easy is that their competitors are just as old school in their way of marketing and make no attempt at SEO. I wonder how many other industries are like this and how much opportunity exists?

    May 14th, 2010 at 1:31 pm

  6. Buzz says:

    I agree completely. I have found out from previous projects that the earlier you start taking SEO serious the better return on investment you will see. Trying to compete in display and PPC advertising is getting more and more expensive while the price for SEO doesn’t change much other than a few more man hours. Over the long-term SEO seems much more sustainable if done right than other forms of marketing and advertising.

    August 18th, 2010 at 9:59 pm