Web Profits Blog

What’s happening with Facebook?

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There’s no hiding the fact that Facebook is constantly changing… and not just for us as personal users of the social network. Working in social media means we see these changes before our very eyes. We know when they’re testing different ideas, conc...Read more

Case Study – Google Hotel Price Ads

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Google has launched an exciting new ad format called Google Hotel Price Ads. Hotel price ads feature hotel prices and availability next to organic results on Google search results, Google Maps, Hotel Finder and Google+ Local. The below screenshot shows ...Read more

Landing Pages – February 2014

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Each month we launch a number of high-converting landing pages for our clients, and then combine them with Google Adwords and Facebook Ads to drive leads and sales. With so many landing pages launching each year, we figured the best way to present them wa...Read more

The Ecommerce Series: Leveraging your customer database

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This is the last of a three-part series on achieving explosive Ecommerce sales through a multi-channel strategy. Boosting sales is unfortunately not as simple as sending your email database a couple of emails per day. The reality is, you’ll frustrate ...Read more

The Ecommerce Series: Converting prospects that don’t buy

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This is part two of a three-part series on achieving explosive Ecommerce sales through a multi-channel strategy. Today we’re going to be looking into one of online marketing’s most lucrative tools – remarketing. So, what’s the difference betwe...Read more

The Ecommerce Series: Advertising channels for Ecommerce sites

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One of the world’s most prolific marketing strategists, Jay Abraham (known as the $9.8 billion dollar man), is famous for his brilliantly simplistic “Power Parthenon” model. Put simply, the model stresses the importance of utilising multiple income ...Read more

7 ways to make 2014 your most successful year ever

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As 2013 comes to an end, it’s a good time to reflect on the year that’s passed and create a plan for the year ahead. I don’t know about you, but I always like to plan my year ahead over the holidays, when I’m rested and in a relaxe...Read more

How to setup Goals in Google Analytics

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Goals in Google Analytics allow you to track how many of your sites visitors perform a particular action, such as submitting an enquiry form or purchasing a product online. NOTE: In order to set up goals you will need Admin level Google Analytics access. ...Read more

Case Study: How we improved a landing page conversion rate by 86%

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Improving a conversion rate can be achieved a number of different ways. From making small changes to elements such as the headline, or the call-to-action, or the image used… to more drastic changes like a complete redesign. What we tested In this te...Read more

The changing face of SEO

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In the beginning there were links. And in those links were keywords you wanted to rank for. This is how SEO started with Google and this is how it was until just recently. Then a cute little penguin came onto the scene and changed the industry… in a big...Read more

Case Study: How we turned failure into a 57% conversion rate improvement

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When iPrimus came to us to manage their SEM campaigns we had a challenge ahead of us. Their landing pages already had a high conversion rate and their SEM campaigns were working well. But when a company asks Web Profits to take over their campaigns, our g...Read more

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