MEDIA RELEASE: ASX100 companies ‘hiding’ on Twitter
Half of the ASX100 use social media – but only a third are choosing the social media platform that Australians favour, Facebook. 53% of ASX100 companies are now using Twitter, but only 27% are using Facebook. Less than a quarter of the top 100 Australian companies are using both. With 11.5 million Australians active on Facebook and only an estimated 2.2 million active on Twitter, the results suggest that risk aversion is leading large Australian companies to choose the less populated channel t...Full Article »
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MEDIA RELEASE: ASX100 companies ‘hiding’ on Twitter
by Paul Sprokkreeff : May 7th, 2013Half of the ASX100 use social media – but only a third are choosing the social media platform that Australians favour, Facebook. 53% of ASX100 companies are now using Twitter, but only 27% are using Facebook. Less than a quarter of the top 100 Australia...Full Article »
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Should I bid on my own brand name in Adwords?
by Duncan Jones : May 7th, 2013
On 21March 2013, Google announced a change in Trademark policy that applies to all advertisers in Australia. The policy came into effect on April 23 and has changed your competitor’s ability to bid on your brand name, having a number of implications for...Full Article »
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How to setup Google Authorship
by Alex Cleanthous : March 31st, 2013
Google Authorship was introduced in late 2011 to verify original authors of content published online. Authorship has really taken off in 2013 with the recent introduction of Author Rank, a Google algorithm update (still in its infancy) that places greater...Full Article »
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What’s your biggest challenge with online marketing?
by Alex Cleanthous : October 25th, 2012
Over the last few years we’ve been sharing tips, strategies and advice on how to grow your business using online marketing, on this blog and on Web Profits TV. We really put a lot of effort into delivering the very best content we can in a format th...Full Article »
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How to leverage your expertise for SEO
by Julie Wilcox : October 22nd, 2012
The centrepiece of an effective Search Engine Optimisation strategy is great content. While your SEO provider will take care of some of this, you have something that they don’t – years of industry experience and up to date knowledge about your ind...Full Article »
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How to Use Google Analytics to Review Your SEO Performance
by Ange Jones : October 4th, 2012
Google Analytics provides a means of measuring what your site is trying to achieve online. Take a step back and reflect on what your business objectives are and what actions you want visitors to perform on your site. By defining your goals in Google Analy...Full Article »
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How To Minimise Risk Online
by Jason May : September 25th, 2012
Having trouble keeping up online? You’re not alone! As soon as you implement the latest update, negotiate the latest change, or finally get setup on the newest platform another update comes through, more changes are implemented, and countless new platfo...Full Article »
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How To Create A Facebook Advertising Campaign
by Ales Pokora : August 7th, 2012
With more than 900 million active users on Facebook globally and over 11 million Australians on the social network, it’s no wonder so many businesses are realising the huge potential of Facebook Advertising. Facebook Ads allow you to promote your bu...Full Article »
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3 Resources To Help Manage Your New WordPress Site
by Josh Ellis : July 31st, 2012
So, you’ve been handed the keys to your shiny new WordPress website. It has the bells, the whistles and all manner of web 2.0 niceties about it. It makes you feel warm and fuzzy to look at, and you just know the customers are about to start rolling ...Full Article »
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Has Google Penguin Left You Out In The Cold?
by George Cleanthous : July 6th, 2012
There are 185 million active websites in the world today, with over 1 trillion unique pages found by Google and millions more added each day. With the shear size of the web, it’s amazing that Google is even able to identify and rank the 10 most relevant...Full Article »
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Simplifying the User Experience of Your Website Home Page
by Ben Marr : June 8th, 2012
User Experience Design, or UX as it’s come to be known, is the new frontier in web design. Put simply, it’s nothing short of a complete revolution in how we design and interact with websites. At the detail-focused end of the UX spectrum is a re-envisi...Full Article »
