10 Link Building Strategies for Higher Search Engine Rankings

When it comes to search engine optimization, getting other websites to link to your website is the most important factor in achieving top search engine rankings. Here is a list of 10 link building strategies which you should be implementing for top search engine rankings (in no particular order):

1. Write quality articles – write quality articles that other websites will want to post on their websites and link to. The higher the quality of the article, the more one-way links you’ll get. The best articles to write are ‘how-to’ and informational articles. Stay away from self-promotion.

2. Start a WordPress blog – setup a WordPress blog on your website and post articles to it once per week. It’s a great way to build the size of your website, keep your website content fresh and get incoming links. Plus Google loves WordPress!

3. Syndicate your articles online – take the articles that you’ve posted to your blog and syndicate them on article directories such as Ezine Articles and Go Articles, so that other website owners can post them on their websites.

4. Submit your website to online directories – submit your website to free SEO friendly website directories for a quick way to start building one-way links to your website.

5. Submit your blog to blog directories – use RSS Submit software to submit your blog to blog directories. Use both the automatic and manual submission tools.

6. Exchange links with relevant websites – exchange links with high quality, relevant websites in your field. This can be extremely powerful, as long as you are very selective with whom you exchange links with.

7. Use social bookmarking – submit your blog posts and other high value content to social bookmarking sites such as Digg, Reddit and StumbleUpon. Aside from the one-way link you’ll get and the (short-term) top Google ranking, you can hit the ‘jackpot’ by getting to the first page of digg.com, where you’ll receive thousands of one-way links.

8. Syndicate press releases online – write newsworthy press releases and syndicate them online at press release syndication sites such as PRWeb. If the release is good enough, you can get a lot of one-way links to your site.

9. Post comments on industry blogs – post high value comments on other blogs in your industry to spark discussion. Even if the comments are ‘nofollowed’, you can still get links to your site from other bloggers that refer to your posts.

10. Link between your web pages – use contextual links in your website copy to link to other pages within your websites. Each of your pages should have some PageRank, so why not maximise it?

Do you have any other link building strategies?

Then post them in the comments section below.

Alex Cleanthous

Alex Cleanthous

Chief Innovation Officer at Web Profits

Alex Cleanthous is Chief Innovation Officer at Web Profits. With more than 10 years experience in online marketing, Alex is always on the lookout for smarter, faster and more scalable ways to achieve maximum growth with minimum spend.


  1. Michael says:

    Nice comprehensive list of suggestions which should be a great starting point.

    May 1st, 2010 at 8:20 pm

  2. Aldo says:

    Good suggestions on SEO for beginners. It will help me in starting with link building.

    May 5th, 2010 at 5:53 pm

  3. kmadhav says:

    A good article on explaining all little but important things of link building for good rankings. I must say very good work….

    But in now days how Google give value to directory submissions. Is it worth it or waste of time, labour and money.
    kindly solve this query.


    May 11th, 2010 at 2:50 pm

  4. Parkerposey says:

    I’m impressed! In addition to the above strategies, I have not seen a method on how to build a widget for your website. A widget is a little software application, like a game with a link to your website, that you distribute over the Web. Made popular by Facebook, widgets are now a hot new marketing tool that have been known to boost a site’s page views by more than 300 percent.

    May 20th, 2010 at 4:18 pm

  5. 7 Website Optimization Tips For Top SEO Rankings says:

    […] Optimize Your Internal Links – when most people think about link building they think about getting other sites to link to them (which is critical). But many people forget […]

    May 25th, 2010 at 11:22 am

  6. Alex says:

    Great info, thanks for sharing!

    June 22nd, 2010 at 10:57 pm

  7. Spider Office Chairs says:

    @Alex Cleanthous

    I read your full post but, I have some mind bubbles with blog comment & forum post.

    Blog Comment: Can I submit my blog comment in different category blogs. For example, My website is focusing Home Decor products. So, I will target home decor related blogs. But, some how, There are many other blogs with good Google page rank. So, Will I submit my comment on different category blogs?

    Forum Post: I have read one article on different class C IP. I have participate in 3 forums on daily basis. I also put my signature with hyperlink. But, I discussed with many SEO experts & they said me that, multiple post with same signature will not help you to get higher rank in search engine. So, How can I solve out this kind of issue for Forum post?

    June 23rd, 2010 at 5:29 pm

  8. Rick Adlam says:

    Great concise article on getting links to your website that help rankings [and drive traffic].
    I suspect most of your readers won’t actually do as you suggest, as most stuff online about linking is old and mostly fluff. The difference is in the small stuff you mentioned.
    I did a few of the things you recommend a few weeks ago and my sites adsense income went over $100 per hour for a few hours. [Usually about that much a week]. I did something magic and haven’t discovered what it was that created the massive surge in traffic. [Or maybe I did figure it out but I am not saying.]

    June 26th, 2010 at 4:34 pm

  9. Brisbane Orthotics says:

    Hi, I don’t understand one of the points.
    “Post comments on industry blogs – post high value comments on other blogs in your industry to spark discussion. Even if the comments are ‘nofollowed’, you can still get links to your site from other bloggers that refer to your posts.”
    How does this work? What part of what someone wrote would be do-follow on a no-follow site? Thanks STeph

    June 30th, 2010 at 9:58 pm

  10. A Web Designer says:

    I’ve been researching SEO for some time, and would have to say that by far gaining backlinks from High Page Rank (PR) websites outperform a lot of optimizing factors you can do. I would even say that it is the TOP SEO technique to increase your google ranking.

    July 5th, 2010 at 1:37 am

  11. Alex Cleanthous says:

    Hi Steph,

    To answer your question…

    If you post an article to a blog and the link in the comment is nofollowed, it won’t pass much SEO value. But, if you can make the comment really valuable, and you link to your own site which has an article that is really high impact, the blogger might reference your site in their next article.

    The success of this strategy requires you to really participate in the blogosphere.


    July 7th, 2010 at 10:59 am

  12. Gold coast fishing charters says:

    Good article, im trying to implement some of these ideas, very time consuming though

    August 3rd, 2010 at 11:23 am

  13. Podiatrist Brisbane says:

    Here’s a neat trick I discovered yesterday. To get your business address to show up as a big place mark on the google map local search result, plant your map page reference around to get links. Here is mine as an example.


    August 5th, 2010 at 2:08 pm

  14. Col says:

    I’ll definately try your ideas.

    August 5th, 2010 at 4:49 pm

  15. Marketer Matt says:

    It seems that most of the methods listed here seem to get minimal links back to a site (unless they go viral) and most end up giving PR 0 links right? Does anyone do link trades, link buying, or any other types of link building that help jump start the process? Any thoughts Alex?

    August 13th, 2010 at 3:59 am

  16. au pair says:

    the Strategies are really good. thx for your artic.

    August 30th, 2010 at 9:03 am

  17. Sigvaris Stockings says:

    It’s really nice Information and it definitely helps for SEO persons. I also Implement your good ideas.
    Thanks for Sharing buddy!

    September 24th, 2010 at 9:28 pm

  18. Backyard Bargain says:

    hey Alex, I have working with all activates which you have suggest on your article then after my site is not on top 10 position in particular keyword, please suggest me some best off page way to get high rank in search engine…

    September 24th, 2010 at 10:34 pm

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    September 26th, 2010 at 12:47 pm

  20. jobst compression stockings says:

    Really good information, Its helpful for us!!
    thanks for sharing

    September 27th, 2010 at 3:44 pm

  21. Chiropractic Website says:

    Cool strategies – thanks!

    October 6th, 2010 at 5:17 pm

  22. Australian Web Hosting says:

    Great article. Several of these ideas I’d never even thought of.

    October 20th, 2010 at 6:54 pm

  23. BKF repair says:

    You mentioned for linking between your website pages…Is that really genuine?

    November 30th, 2010 at 8:02 pm

  24. Vic Del Vecchio says:

    Great article written in easy to understand language. The trick is to continue all 10 points beyond the initial setting up.

    We have been using a blogg set up by our web developer for 12 months, only to recently learn that google does not read its script. We are now building word press. The trick now is to do contexually relevant articles continuosly and at least once a week. If you don’t have the time their are writers on the web who will do articles for you (at a price)

    The 10 points should be printed and posted on your notice board so that elements of it are worked on it continuously.

    December 12th, 2010 at 10:58 am

  25. Fred All says:

    Wow thanks for the blog. Enjoed the read keep up the good work

    December 14th, 2010 at 10:42 pm

  26. Jake says:

    Thanks for that article. I’m just learning how all of this works so it’s great to find a well-thought out list of some of the techniques.

    December 18th, 2010 at 6:19 pm