What it actually means to be better than your competition

So you want to beat your competition online? Find out how you need to approach your online marketing strategy…


Hi, my name’s Alex Cleanthous, chief strategist at Web Profits, and today, I’ll be talking about what it means to be the best.

Now for those of you who don’t know me, I have a stutter and it comes out when I get excited… and this stuff is exciting. So let’s get into it.

We speak with business owners every day who want to rank at the top of Google, who want to beat their competition online, and who want to leverage the full power of the Internet to grow their business as fast as possible.

And that’s fine – that’s what we specialise in – but the biggest challenge I see is that those same business owners aren’t prepared to do what it takes to ACTUALLY be the best.

So what does being the best mean when it comes to online?

It means that if you want to rank at the top of Google, your website needs to be better than all of your competition.

It means that if you’re producing content, it needs to really stand out from anything else that is being published in your industry.

It means that if you want to advertise online, you need to convert traffic at a higher rate than your competitors.

It basically means that you need to implement a strategy that is more sophisticated, more in-depth, and just plain better than your competition.

It means not just focusing on one specific channel, like SEO for example, but implementing a multi-channel strategy that promotes your business anywhere your prospect is online – I’m talking social, search, email, mobile and display.

It means continually optimising every single part of your online marketing strategy, from the ads you run, to the landing pages they’re sent to, to the type of content you produce (and how you promote it), to how you leverage the traffic you generate… the list goes on.

And it doesn’t mean that you need to spend more than competition, because sometimes that’s not possible – but it certainly means outperforming them at both the strategic and tactical level.

But most important, it means never actually thinking that you’re the best – because as soon as you do, you’ve already lost.

It’s a way of thinking that I live by, and that emanates the entire Web Profits culture.

Being the best means relentlessly focusing on a goal and doing everything you can to achieve it, then setting another goal, achieving that, and so on, and so on.

Being the best isn’t a place you get to, it’s a way of being, a way of approaching everything.

And if you aren’t prepared to do everything you can to be better that your competition, then you’ll only achieve a fraction of what you could online.

At Web Profits we want to change the way business is done online. To find out more or to get in touch, simply visit webprofits.com.au

I hope you enjoyed this episode of Web Profits TV and I look forward to speaking with you in the next video.

Alex Cleanthous

Alex Cleanthous

Chief Innovation Officer at Web Profits

Alex Cleanthous is Chief Innovation Officer at Web Profits. With more than 10 years experience in online marketing, Alex is always on the lookout for smarter, faster and more scalable ways to achieve maximum growth with minimum spend.

One comment

  1. George says:

    Great stuff… as usual :)

    September 16th, 2014 at 1:44 pm