How Will Google Caffeine Affect SEO?

There has been a lot of buzz in the SEO industry with the formal launch of Google’s new indexing system Google Caffeine. Many of our clients are interested in how Google Caffeine will potentially affect their SEO. Here are some insights…

An Overview of Google Caffeine

Google Caffeine is not a change in how Google ranks websites – it is a change in how it indexes and then presents new information online. Rather than taking a few weeks to browse the web and then update its index (ie what you see when you conduct a search) it can update its index as soon as it finds a new piece of information. Caffeine was developed to improve the speed, relevancy, size and comprehensiveness of Google’s search.

SEO Will Be Picked Up Faster

As Google is able to index content faster, any SEO activities being implemented will have a faster impact on SEO rankings. So rather than waiting for weeks for SEO activities to be seen by Google you can expect them to be picked up almost straight away.

It’s important to note that the current ranking factors still exist but the work done to improve SEO rankings will take effect faster.

A Greater Importance on Real-Time Web

Google is placing a greater importance on the real-time web integrating Twitter and Facebook updates directly into their search results. This means that utilising social media and social bookmarking as part of your SEO strategy will not only assist in ranking within the real-time search results, but will also help Google index your content faster.

It’s All About Quality Content

Google Caffeine has been developed to find the highest quality content in the fastest possible time and then to present it to the end user in real time. Producing and posting high quality content to your website and then actively promoting it online will be critical to building authority and achieving SEO rankings.

Website Speed Has A Greater Importance

Google now places a greater importance of the speed and reliability of your website. This means that if you have a poor hosting company that has a poor uptime track record you may see your rankings affected. Does your hosting measure up? It also means that a slow website may also detrimentally affect your rankings, so anything you can do to improve your website load times will be beneficial.

How Can You Leverage Google Caffeine for SEO?

In our next article we will share strategies you can implement to take advantage of Google Caffeine to achieve and maintain top SEO rankings.

If you have any questions about Google Caffeine, please feel free to post them below.

Alex Cleanthous

Alex Cleanthous

Chief Innovation Officer at Web Profits

Alex Cleanthous is Chief Innovation Officer at Web Profits. With more than 10 years experience in online marketing, Alex is always on the lookout for smarter, faster and more scalable ways to achieve maximum growth with minimum spend.


  1. Drew says:

    Great overview and round-up of Caffeine. Looking forward to the next article :)

    June 17th, 2010 at 7:27 pm

  2. Novair says:

    So, when exactly does this caffeine kick in then? Has Google put it in place, or is this just another ‘coming soon’ fluff piece? Is there a launch date, a timeline? Or is it supposedly in place today? We are still waiting after several weeks and top notch SEO efforts that are working with Bing and Yahoo but with nothing, zero, zip results on Google. If they’ve implemented this Caffeine already, it isn’t working so well by our estimation.

    June 17th, 2010 at 10:15 pm

  3. Alex Cleanthous says:

    Hi Novair,

    Google Caffeine officially launched on June 8 and has been integrated into all of their search engines (eg

    You will always notice SEO efforts being picked up by Yahoo and Bing many months before Google.

    Importantly, just because Google can find and then display information faster, it doesn’t mean that SEO rankings will be achieved overnight. The Google Algorithm is still in place and there are many factors that still take time to build (eg authority, PageRank etc).

    SEO will still take time to to take effect but any SEO work you do will be seen by Google faster.


    June 18th, 2010 at 3:58 pm

  4. Pump Stations says:

    Thanks for the great tip and seo secrets.

    June 23rd, 2010 at 11:19 am

  5. David Pearse says:

    Great article! I wondered what this caffeine was all about.

    June 27th, 2010 at 8:27 pm

  6. abhinav says:

    Great information nice to hear about google caffeine, i ‘ll be wait for the next article, thanks for sharing ….


    July 3rd, 2010 at 4:26 pm

  7. Reg Whelan says:

    Great Information. Thanks. The operative suggestion is that Google Caffeine is all about the quality of the information on the page relative to the search terms entered by search clients. Also quality relative to information on other sites. Links from authority sites significantly help page rank as well.

    July 28th, 2010 at 7:56 pm

  8. Prakash says:

    very interesting post on google caffeine, Thanks for sharing.

    July 29th, 2010 at 1:48 pm

  9. Public speaking says:

    Good information. Will improve my website and SEO. Thanks

    August 20th, 2010 at 6:03 pm

  10. Igor K says:

    Once again SEO becomes more and more complicated these days.
    Thanks for an update Webprofits


    August 22nd, 2010 at 2:48 pm