How To Create A Blog

It’s possible to make a lot of money from a blog, but if that’s your goal you need to be thinking long term and have a good base from which to start.

Firstly you need a subject for your blog.  Many people make the mistake of writing about anything and everything, but if you are serious about getting your blog indexed by Google, showing up in search results and getting plenty of visitors, then you need to focus on a specific subject.

It stands to reason that if you are going to write about something every day or two for what could prove to be many months and hopefully even years, it needs to be something you are very interested in.  There are two main reasons for this:

•    If you don’t have a passion for your subject you will find it hard to constantly think of new things to write
•    You will instinctively know what other people who like the subject are looking for, and will be better able to provide it for them

This second point relates especially to monetising your blog, which is virtually a necessity if you want to make some serious cash from it.  If you love your subject you’ll know what you want and need from it, so you’ll know what to offer others too.

When it comes to setting up your blog you have two main options.  You can either set it up using a free blogging platform and account, or you can use the free software and set it up using your own domain name and server.

The second option will cost you money, but the first option will almost certainly cost you money in the long term, as many blogging platforms are very picky over what they will allow you to do with your blog.  If you are serious about building it up as an ongoing concern, with an eye towards monetising it properly, then it’s best to pay the small amount required to get your own domain and get it properly hosted every month.

When you come to actually creating your blog you should remember two words and two words only – quality content.  This is ultimately what will draw people to your site and keep them coming back for more.  Not every post needs to be a long drawn out epic, but the more you can involve your visitors the better.

To this end you can use a variety of techniques to keep people coming back.  You can tell people what your next post is about; offer them a free report if they sign up to your newsletter, or simply encourage them to bookmark your blog so they can revisit more easily.

All the best blogs are created over time, not overnight.  If you are prepared for the long haul and you genuinely love your subject, you have every chance of creating a successful blog that will last the test of time.

George Cleanthous

George Cleanthous

SEO Strategist at Web Profits

Formerly of EY and Alcatel, George has extensive experience in many facets of online marketing and has developed an expert analytics skill set. Specialising in Search, George helps drive innovation and the application of our search engine optimisation strategy.


  1. pauline says:

    i dont really undrestand. i am interested though of making money
    somehow this way after seeing people make 100, 000 per year (on a tv report)
    blogging . i am studying naturopathy and having also been reading
    about health etc and food nutrients since i was 15 (27 yrs), so if
    i can make money through my knowledge that would be a bonus
    as we are quite poor , i am also a cook and support three sons solo.
    please fill me in, pauline xx

    May 31st, 2008 at 10:10 pm

  2. sandrar says:

    Hi! I was surfing and found your blog post… nice! I love your blog. :) Cheers! Sandra. R.

    September 10th, 2009 at 10:52 pm