SEO Video – How to Use Google’s Keyword Tools for SEO

If you are currently implementing search engine optimization (SEO) for your website or are thinking about it, then this article will be worth tens of thousands of dollars for you.

Conducting effective keyword research from an SEO perspective is critical, because the next 12 months of SEO activities and investment will be focused on the words you identify before you start optimising.

The key to a successful SEO campaign is selecting keywords where a top ranking will earn you more profit per month than the cost of achieving and maintaining those rankings.

If you get it wrong, you could spend tens of thousands of dollars on achieving a top 10 ranking, only to find that the top ranking is not making you any money!

I’ve seen it many times… businesses optimising their site for a keyword which has high number of people searching those keywords, but an extremely low number of people actually buying.

Here are step by step instructional videos on how to use Google’s keyword research tools to identify highest value keyword phrases:


In this video you’ll learn how to use the Google Keyword Research Tool to identify target keyword phrases for search engine optimization (SEO) purposes.


In this video you’ll learn how to combine the results from the Google Keyword Tool with the Google Traffic Estimator to identify highest value keyword phrases for search engine optimization (SEO) purposes.

By following these steps you will ensure that your SEO efforts are focused on those keywords that will generate maximum profits for your business.

Alex Cleanthous

Alex Cleanthous

Chief Innovation Officer at Web Profits

Alex Cleanthous is Chief Innovation Officer at Web Profits. With more than 10 years experience in online marketing, Alex is always on the lookout for smarter, faster and more scalable ways to achieve maximum growth with minimum spend.


  1. Erfan says:

    Thanks,It was interesting for me.

    April 29th, 2008 at 3:14 am

  2. Posicionamiento en buscadores says:

    The video google traffic estimator it doesn’t work…:(

    April 30th, 2008 at 7:03 am

  3. Alex Cleanthous says:

    I have checked it on both Firefox and IE7 and it works fine. Which browser are you using?

    May 1st, 2008 at 9:53 pm

  4. Philippine Website Developers says:

    Thank you, it’s a great help.

    May 2nd, 2008 at 12:40 am

  5. Michael Arendt says:

    Hi Alex,

    great video – just a query which I have been trying to find a solution for for a while now – how do you actually account for distortion/noise coming from website owners and seo companies checking their rankings continually by typing in keywords like mentioned in your video. Wouldn’t that in the case for web design companies totally distort the result ?

    Not sure ?

    What do you think ?


    July 1st, 2008 at 6:33 pm

  6. Alex Cleanthous says:

    Hi Michael,

    Although ‘noise’ coming from people typing in searches into Google to check their own rankings can affect long-tail keyword phrases, it won’t have a significant impact on the shorter, more-competitive keyword phrases.

    Also, you can filter out ‘noise’ by using the Google Traffic Estimator and sorting the keywords by highest value, which is based on the estimated cost per click (CPC) of a PPC ad multiplied by the estimated number of clicks you will receive (ie. keywords at the top of the list will not be affected by ‘noise’ as they are based on actual bids paid by advertisers).


    July 6th, 2008 at 11:00 pm

  7. Rogers says:

    Google Traffic Estimator is helping its user by filtering noise . Its interesting to go through with an article and videos that deals with SEO.

    July 23rd, 2008 at 2:05 am

  8. Scott says:

    The Traffic Estimator by Google has been a great help to its users filtering the sites not required to the user. Thus, resulting in saving a lot of time of the user. A great software.

    July 23rd, 2008 at 3:05 am

  9. Abhinav says:

    Traffic estimator is quite a good nic techique its really very very helpful………….

    July 30th, 2008 at 9:01 pm

  10. Maurice says:

    Congratulations on such an informative website, The firm I am working for will inquire into your service soon.

    December 13th, 2008 at 5:07 pm

  11. Kamal Hasa says:

    Thanks for the Google keyword video. Quite useful..

    June 6th, 2009 at 7:15 pm

  12. Posicionamiento de web says:

    Thank you, it’s a great help.

    August 14th, 2009 at 9:01 am

  13. e-Marketing buscadores says:

    Tahnks for your job. Good tip!!!

    August 14th, 2009 at 9:02 am

  14. posicionar pagina web says:

    Thanks you for the help


    February 27th, 2010 at 1:50 am

  15. rexwilliam says:

    Hi alex its a really wonder full video to know the things abt traffic estimator hope in future u ll provide some more sood contents.

    May 3rd, 2010 at 4:41 pm

  16. akimus de la limpieza says:

    It´s Great job! Thanks alot…

    June 22nd, 2010 at 7:37 am