If you are currently implementing search engine optimization (SEO) for your website or are thinking about it, then this article will be worth tens of thousands of dollars for you.
Conducting effective keyword research from an SEO perspective is critical, because the next 12 months of SEO activities and investment will be focused on the words you identify before you start optimising.
The key to a successful SEO campaign is selecting keywords where a top ranking will earn you more profit per month than the cost of achieving and maintaining those rankings.
If you get it wrong, you could spend tens of thousands of dollars on achieving a top 10 ranking, only to find that the top ranking is not making you any money!
I’ve seen it many times… businesses optimising their site for a keyword which has high number of people searching those keywords, but an extremely low number of people actually buying.
Here are step by step instructional videos on how to use Google’s keyword research tools to identify highest value keyword phrases:
STEP 1: GOOGLE ADWORDS KEYWORD TOOL
In this video you’ll learn how to use the Google Keyword Research Tool to identify target keyword phrases for search engine optimization (SEO) purposes.
STEP 2: GOOGLE TRAFFIC ESTIMATOR
In this video you’ll learn how to combine the results from the Google Keyword Tool with the Google Traffic Estimator to identify highest value keyword phrases for search engine optimization (SEO) purposes.
By following these steps you will ensure that your SEO efforts are focused on those keywords that will generate maximum profits for your business.