Social Media Link Building Strategies

Building links using social media marketing is a little different to the link building methods used over the last few years. Rather than focusing on the direct link you get from the social media site your focus should be on getting as many people as possible to link to your site, naturally, from their blog or website.

Here are 7 steps for using social media to build links to your site:

1. Write The Best Very Articles You Can – the key to building links using social media is to write quality articles that provide extreme value to your readers. If you feel that you are giving away too much quality information then you are on the right track. The more you give your readers the more natural links you will receive in return. Keep in mind that the article has to be so good that it compels people to take the time to link to it from their own blog or website.

2. Create a Facebook Page – rather than sharing your content to your friends and family, create a company Facebook page and share your articles through there. Make sure to promote your Facebook page on your website to get as many fans as possible. Unlike email, where you are battling with spam filters and open rates, sharing content on your Facebook page will appear directly in your fans’ news feed right away.

3. Share Your Content On Twitter – Twitter has been the fastest growing social media site in the last two years. Open an account with Twitter and share your articles through your status updates. Make sure to use a good headline that really stands out from the crowd and include a link to your article. You can open an account with or to measure real time traffic from your status updates.

4. Share Your Content On Other Social Media Sites – there are literally hundreds of social media sites on the Internet, including LinkedIn and Google Buzz. Time permitting, create accounts on as many social media sites as you can manage and then share your articles through there, similar to Twitter.

5. Share Your Content On Social Bookmarking Sites – social bookmarking sites are a little different to social media profiles because they are simply a way to share links to websites that you like. Submit your articles to the top social bookmarking sites including Digg, Delicious, Mixx and Stumbleupon. Make sure to use a headline that really captures people’s attention.

6. Add Social Media Functionality to Your Blog – including links to the top social media and social bookmarking sites at the end of each article makes it easy for your readers to share it with their network. Using the Tweetmeme plugin for your blog allows your readers to share your article through their Twitter account with a click of a button, without ever leaving your site. There are Facebook and Google Buzz WordPress plugins for as well.

7. Become a Guest Blogger on High Traffic Sites – there are many blogs that rely on fresh, quality content published on a regular basis to drive their advertising revenue. If you have examples of high quality blog posts you have written in the past, many blog owners will be happy for you to write an article for their blog. Becoming a guest blogger on high traffic blog will increase your social media presence, the number of fans and followers you have and the number of people that subscribe to your blog. Some guest bloggers will also allow you to include a link back to your site within the article. Of course, make sure you share any guest blogging articles across all of your social media and social bookmarking profiles as well.

Using social media to build links is about creating quality content and then promoting that content online. Social media link building not only increases your SEO rankings but also positions you to start taking advantage of the massive amounts of traffic available across social media sites… which will only continue to grow over the coming years.

Do you have any other social media link building strategies?

Feel free to post them in the comments section below…

Alex Cleanthous

Alex Cleanthous

Chief Innovation Officer at Web Profits

Alex Cleanthous is Chief Innovation Officer at Web Profits. With more than 10 years experience in online marketing, Alex is always on the lookout for smarter, faster and more scalable ways to achieve maximum growth with minimum spend.


  1. Hayden Kerr says:

    Great article Alex,

    I do think however that soical media has a limited appeal to some businesses. Ours is an example where i think it is unlikley that our clients or potential clients would follow us on twitter. Also the sorts of things we would tweet would probably be subject to some sort of compliance regarding giving personal/general advice.

    That said there is certainly great scope for businesses that simply sell a product rather than a financial service.

    April 7th, 2010 at 12:19 pm

  2. Alex Cleanthous says:

    Hi Hayden,

    Thanks for your comment.

    I think it really depends on your social media content strategy. For your company a social media content strategy where you provide market updates through your Twitter feed could work really well. On your Facebook page you could share great investment advice that you found around the Internet (like we do on You would include links to your articles through both of these channels.

    I think it is important to note that social media is more about building relationships than selling products, and relationships matter to all businesses. Utilising the strategies in this article you can gain an SEO benefit for your main site, which will produce sales leads for your business.

    Social media can work for most businesses, it just needs more creative thought for some businesses vs others.


    April 7th, 2010 at 1:32 pm

  3. Chris Dallinger says:

    Hi Alex,

    I owner/operate a massage, bowen, yoga & pilates business.

    I have just started a facebook page and left this update for fans this morning….

    Thursday the 8th of April: remedial & relaxation massage & bowen therapy available today to ease away those aches & pains!!! Circuit class at 5.15pm (0.5hr) & Yoga @ 6pm (1hr)

    Is this “selling” or building relationships?


    April 8th, 2010 at 9:45 am

  4. Alex Cleanthous says:

    Hi Chris,

    I would say that is selling to your fans, which is fine so long as you provide value in between, such as sharing wellbeing or health tips.

    Of course, if people are becoming fans of your Facebook page to get updates on class hours then it is fine.


    April 8th, 2010 at 9:57 am

  5. Bamboo Flooring Perth says:

    Just been on your web site, must thankyou for all the information, things are starting to make sense.

    Thanks again

    April 24th, 2010 at 8:06 pm

  6. online advertising melbourne says:

    I do a few of these, but will try to work in some of the others. Specifically, changing the graphic on my homepage. Finding the right image is a sticking point for me. Still learning.

    May 3rd, 2010 at 4:13 pm

  7. Utah carpenter says:

    Your article is great. Social media sites are not just to promote your business but to create links that will move you up on Google searches.

    May 14th, 2010 at 1:21 am

  8. printer cartridge bloke says:

    top hole advice, i have a lot of good articles written and education pieces for customers who want to improve their knowledge in order to save more money and would love to guest blog these tips and things, how do you “guest blog”?

    July 15th, 2010 at 9:24 pm

  9. Jason May says:

    People also remember the mindset of a person in a social media platform environment – they are there to relax, unwind, be entertained, and have fun i.e. keep your strategy creative as well

    July 21st, 2010 at 5:33 pm

  10. Alex Cleanthous says:

    Hi Printer Cartridge Bloke,

    You can guest blog by contacting blogs in your industry and offering to write them an article.


    July 23rd, 2010 at 3:54 pm