Social Media Marketing

Social Media Marketing

How to Use Facebook Ads to Drive Growth at Different Stages of the Funnel

by Alex Cleanthous

In this article you’ll find out how to make Facebook Ads work, regardless of where your customer is in the buying cycle.

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Social Media Marketing

How to respond to Instagram’s ‘Shadowban’ update

by Katherine Chalhoub

Instagram’s move to reduce the visibility of heavily hashtagged posts has potentially serious consequences for advertisers and brands. So how should you react?

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Social Media Marketing, Web Profits TV

How Instagram’s update will affect the way marketers use it

by Alex Cleanthous

If you use hashtags in Instagram to increase your likes, comments, and followers, then you may have noticed a drop in engagement recently. Here's why...

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Social Media Marketing, Web Profits TV

Why we’re not investing in Snapchat (right now)

by Alex Cleanthous

We’ve now decided we’re not going to continue investing in Snapchat We took a number of factors into consideration, and I discuss them all in our latest video.

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Social Media Marketing, Web Profits

100 days of Snapchat

by Tam Al-Saad

We’re using Snapchat as a marketing tool for our business, and we're keeping this diary along the way so you can see exactly how we’re doing it.

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