What’s the most important aspect of your website? A few things probably spring to mind, but content is by far the most vital to your success. The more relevant and up to date content you can provide on a regular basis, the more reasons you will give surfers to revisit your site.
People come to the internet looking for information. If they get what they need from your site, the chances are they will bookmark you for future reference. Not only can this lead to more potential clients, they may also recommend you to others.
Don’t cram all your content into one solid lump though. Break it into easily readable chunks and use graphics to draw a surfer’s attention to specific areas of your website. Overall each page should have a balanced feel, and it may take time to achieve the best results.
One of the best ways to ensure repeat visits is to integrate a blog into your site. Make sure you update it regularly with relevant and interesting articles that are of interest to your target market. A blog is also a very good way to familiarise your visitors with your business. Keep them in the loop about any new developments or products that your business is working on, as this can help to pre-sell future products before they even come into existence.
Your website should also be easy to navigate, and to this end it’s vital to include a site map. This will enable the surfer to link to any and all other pages on your site, whatever page they happen to be on. You want to keep people on your site for as long as possible, but you also want to help them find what they are looking for without any hassle.
You’ll also be helping yourself when you include a site map, as search engines love them. If you name each section of your site by using relevant keywords, you’ll improve your positioning within search engine results even more, as all the pages on your site will be easily accessible.
The biggest challenge for any internet marketer is to establish the credibility of their business and the service and products they provide. Make it your mission to obtain testimonials from satisfied customers and ask for permission to put them on your site. If you give them pride of place on your homepage you will instantly establish your credentials as someone who can be trusted.
All good websites require an investment of time, money or both to propel them to success. Try different combinations of content, graphics and presentation techniques to see which options work best for you. Even the smallest change can make a huge difference to the way your site is perceived.
So don’t settle for second best. Devote some time and attention to your site and start getting better results now.