If you are thinking of using Google AdWords to beef up your website’s advertising campaign, take a look at the Google traffic estimator before you make any firm decisions on which keywords to try.
This relatively new tool allows you to try out specific keywords and phrases to see what the likely results would be if you actually tried them for real. You can find out:
• How popular a keyword or phrase is likely to be
• How many times that keyword is typically clicked on per day
• What the average cost per click would be to you
• How many clicks you could expect to get per day, depending on the budget you set
The Google traffic estimator is a useful tool for all website owners, but it is likely to save many novice owners from making expensive mistakes with their advertising budget. A key point to remember is to put a price on what you are prepared to pay per click. You can then find out where that puts you in the grand scheme of things – Google might estimate that there are ten other people who are prepared to pay more than you, and so they will tell you roughly how many times your keywords will be clicked on each day.
Obviously the more popular the keyword or phrase is, the more you can expect to pay for each click. A neat trick for competing with high demand keywords – such as ‘credit card’, for example – is to narrow your focus; try something like ‘credit card rewards’ instead. Getting traffic to your website is one thing, but getting highly targeted traffic is far better as these people will be far more likely to buy from you.
Experiment with using the Google traffic estimator to find more carefully targeted phrases to use in your ads and on your website. You can test any number of targeted phrases (within quote marks) without it costing you a thing. This will help ensure your website is optimised to rank as highly as possible in the search engines. In this sense, the Google traffic estimator can benefit you in two ways:
• You will discover how to use your advertising budget for AdWords more wisely
• You will also know which words and phrases are searched for most often, and will be able to optimise your website more accurately in the future
You don’t need to have an AdWords account to use the Google traffic estimator. This is a real advantage if you have little or no advertising budget at present, but you want to understand more about search engine optimisation and how far any size of budget could stretch for the keywords you have in mind.