About Webprofits

The best performance marketers in Australia doing the work themselves.

No juniors behind the scenes. No account managers between you and the people running your campaigns. Since February 2026 every one of them works inside Claude Code, so the marketer who makes the call is the one who builds it.

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Founded 2006
$500M+ in managed ad spend
Billion-dollar brands grown
Track record
20 Years
Growing brands
Total
$500M+
Managed ad spend
Industry awards
19+
Recognised
Brands grown
3
Billion-dollar businesses
How we operate

People, systems, AI

3 things make Webprofits different. Senior marketers who do the work themselves. Systems that hold the standard as we scale. And Claude Code, which removes the waiting without touching the judgement.

People icon
People

People

We only hire experienced marketers who can find the opportunity and execute it themselves. Senior marketers based in Australia own your strategy and your account. A design team sets the brand on every asset, and the marketer takes it from there.

  • Senior marketers doing the work, not briefing juniors
  • Australian-based seniors own strategy and the account
  • In-house design team for ads, landing pages and email
  • The people you meet are the people running your campaigns
Systems icon
Systems

Systems

Everything runs on systems, so the standard holds as we scale. Every engagement gets a plan, a monthly strategy meeting and same-day answers in between. Skills and routines built in Claude Code run the same way on every account and improve with each iteration.

  • Audit-first: our sales process is our strategy process
  • One monthly strategy meeting, same-day answers in between
  • Every claim fact-checked before it reaches you
  • Skills, not prompts: the same standard on every account
AI icon
AI

AI

In February 2026 we moved every team, every department and every client account into Claude Code. It's connected to the ad accounts, the analytics and the CRM, and it does the work. AI never does the thinking for us. It removes the waiting.

  • Connected to Google Ads, Meta, Klaviyo, GA4 and your CRM
  • Routines that check every account on a schedule
  • Memory for every account that gets sharper over time
  • Reports on request, the same day
Our process

Audit first. Plan. Ship in days.

Before you sign anything, we run a full audit of your performance marketing inside Claude Code - paid media, email, SEO, CRO, landing pages - and show you what needs fixing now, the quick wins, and the first 3 months of work.

Then one strategy meeting a month to review what shipped and set what's next. The work itself ships in days, not weeks, because the marketer who made the call is the one who builds it.

Audit first

Before you sign anything, we connect to your accounts inside Claude Code - paid media, email flows, SEO, tracking, landing pages - and show you what we'd change first. The audit is yours to keep either way.

Monthly strategy meeting

One strategy meeting a month to review what shipped, what it did and what's next, with same-day answers in between and a proper monthly report on top.

Days, not weeks

Experienced marketers who know what to do and build it themselves in Claude Code. No briefing chains, no junior handoffs. Google Ads, landing pages, tracking and creative used to need a team of 5 to 10. Now it's 2 or 3 seniors.

One integrated team

Your paid media, email, SEO, CRO, and creative are all managed by one team with one shared strategy. No channel silos, no competing goals. Everything compounds.

How we use AI

AI never does the thinking. It removes the waiting.

Claude Code isn't a chatbot we ask for advice. It runs on 4 parts - connections, skills, routines and memory - and it's connected to the accounts, the analytics and the CRM, so the work happens on live data.

Connections icon
Connections

Connected, not screenshotted

Claude Code plugs into Google Ads, Meta, Klaviyo, GA4, Tag Manager, Search Console and your CRM through their APIs. Every change lands in your account history where you can see it.

  • Google Ads, Meta and Klaviyo through their APIs
  • GA4, Tag Manager and Search Console on live data
  • Your CRM, so lead outcomes flow back to the platforms
  • Every change visible in your account history
Claude Skills icon
Skills

Skills, not prompts

A prompt runs once and is forgotten. A skill runs the same way every time and improves with each iteration, so the standard rises across every account we run. The marketer who owns the account reviews every output before it ships.

  • Audits, campaign builds and landing pages as repeatable skills
  • Ad copy written from what's already working in your account
  • Keyword, search-term and creative analysis on a schedule
  • Human review before anything goes live
Routines icon
Routines

Routines that catch waste

Search terms, negatives, cost per lead by campaign, flow revenue, deliverability and rankings get checked on a set schedule, so a leak gets caught in days. Anything that needs a human gets escalated to one.

  • Search-term mining and negative keywords on a schedule
  • Cost per lead and revenue watched by campaign
  • Tracking, deliverability and ranking checks
  • Escalation to a senior marketer when something moves
Memory icon
Memory

Memory that compounds

Every decision, every test result and everything we learn about your brand goes into a database we keep for your account. Your research, strategy, audits and reports live in a portal we host for you, open from your laptop or your phone.

  • A database of decisions and results for every account
  • Research and strategy that carry across every session
  • A portal with every audit and report, any time
  • Reports on request, the same day - and the monthly report on top
Webprofits first principle on AI
"AI never does the thinking for us. It gives our experienced marketers the speed to do more of what they're best at."
What we celebrate

We've grown billion-dollar businesses

Aussie Broadband to $350M ARR and an ASX listing. SharkNinja's DTC channel from $5M to $52M. Logitech across Australia and APAC.

$18M to $350M
Revenue growth in 5 years

From $18M to $350M in annual revenue. 50% of leads from organic search. A partnership that helped transform a regional ISP into a national challenger brand.

$5M to $52M
DTC revenue in 2 years

Took SharkNinja's Australian DTC channel from $5M stuck to $52M in annual revenue. 500% growth in year 1. On track to become a billion-dollar business.

$3B+
Global growth supported

A strategic partnership across paid media, SEO, and digital marketing that helped Logitech drive growth across the Australian and APAC markets.

Trusted by 1,000+ brands
What clients say

From the brands we work with

Senior people who stay close, straight advice, and work that keeps moving. That's what they talk about.

★★★★★

"The passion and dedication that Webprofits brought to our business I hadn't really seen before. Their experience, the talent and breadth of the team they can offer has been a massive benefit to our business."

MK
Matthew Kusi-Appauh
COO, Aussie Broadband
★★★★★

"Webprofits have been outstanding in their collaboration with Logitech to not only deliver some of the best results we've seen but in being a strategic partner who advise and inspire us across a number of facets of digital marketing."

RF
Reagan Freyer
Director of Marketing & Innovations, Logitech
★★★★★

"The guys came in and with our first sale they delivered record sales. Our first month was 100% year on year growth. If you're a business like us looking to go to that next level, I'd highly recommend working with Webprofits."

D
David
Steak King
Recognition

Award-winning agency

19+ industry awards, and the platforms and tools every account runs on.

Partners
Google Meta Microsoft Klaviyo Shopify TikTok
Tools
Semrush Triple Whale Replo Claude Site Checker Data for SEO
Awards
Gold Award Davey Award Davey Award Communicator Award Viddy Award W3 Silver Award W3 Gold Award
FAQ

Common questions

The things people ask first, answered the way we'd answer them on a call.

Around 50+ people across Australia and internationally. Senior marketers based in Australia own strategy, planning and every client account. A design team keeps every asset on brand, and the marketer who made the call builds the rest inside Claude Code.
Yes. Our model is built around experienced marketers doing the work themselves. The people you meet during the sales process are the people who'll run your account. There's no handoff to a junior team after you sign, and no account managers between you and the practitioners.
2 types. Ecommerce brands, typically doing $100K to $500K a month and wanting to scale past $1M. And lead generation businesses, local or national - trades, insurance, utilities, finance, health, education and franchises. Both need marketing that's accountable to revenue, not vanity metrics.
In February 2026 we moved every team and every client account into Claude Code. It's connected to Google Ads, Meta, Klaviyo, GA4 and your CRM through their APIs, so the work happens on live data. Skills run the same way every time, routines check every account on a schedule, and every decision goes into a memory we keep for your account. The first principle hasn't changed: AI never does the thinking for us. It removes the waiting.
One monthly strategy meeting and same-day answers in between. Because the account runs inside Claude Code, you can ask for performance, spend or what's changed and get it the same day - you're not waiting for the monthly report to know where you stand. You still get a proper monthly report on top of that.
3 things. First, senior marketers do the work themselves - no junior team behind the scenes. Second, the work ships in days, not weeks, because the marketer who made the call builds it in Claude Code instead of briefing 3 or 4 people and waiting. Third, it compounds: every skill, routine and decision we build for your account makes the next one better.
Claude Code does the doing. A senior marketer does the thinking and reviews everything before it goes live. Copy is written from what's already working in your account, statics are built as layers in your Figma templates with the logo, fonts and product shots untouched, and nothing about your product is generated. Anything with a number or a claim in it is fact-checked before it reaches you.

Ready to work with the best?

Tell us where your business is today and where you want it to be. We'll run a full audit of your accounts inside Claude Code and show you what we'd change first.

Get Your Growth Plan